Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business? First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former […]

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation. A variety […]

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate business with your SMB’s Facebook […]

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck. […]